Cool Things - Exaggerated Postcards
When a swarm of grasshoppers descended on Garden City in 1935, Frank "Pop" Conard had a vision.
The photographer made a montage of giant insects with humans and sold the postcards like hotcakes. A master retoucher, Conard continued to print "hopper whoppers" until his retirement in 1963. Grasshoppers were enlarged to battle a man, fit on the bed of a pickup, and hold up a train.
Other early twentieth-century photographers also sold altered images. William Martin of Ottawa, Kansas, is considered to be the best at producing exaggerated postcards. His work featured huge ears of corn and peaches, a giant rabbit being tracked by a car, and pumpkins uprooting a farmstead.
Martin's photography studio began experimenting with trick photography around 1908. He was so successful that he established the Martin Post Card Company in 1909 and reportedly produced seven million cards the next year.
Tall tale postcards required creativity and skill. A photographer took two black-and-white pictures: a wide shot and a close-up. The enlarged image would be cut, placed, and glued over the wide shot to create the exaggeration. Headlines such as "Shipping a Few of Our Peaches" and "Harvesting a profitable crop of onions in Kansas" helped further the flight of fancy.
Considered Western humor, exaggerated postcards were extremely successful in the Great Plains. Their puffery depicted the fertile farming for which many settlers had come to Kansas. They also showed a sense of humor in dealing with disaster in the state.
Entry: Cool Things - Exaggerated Postcards
Author: Rebecca Martin
Date Created: November 1996
Date Modified: January 2011
The author of this article is solely responsible for its content.